Positive Professionals by Anne Brafford

Many firms take it on faith that there’s only one way to attract and retain top talent and motivate peak performance: Ever-rising salaries. But has it worked? Firms’ hyper-competitive cultures, complaints of growing incivility and demoralization, a diversity crisis at the top, and a revolving door of talent suggest that it’s time to try something new.

Positive Professionals is a practical handbook of science-backed strategies to foster full engagement by enhancing people’s experience of meaningful work, of feeling valued and valuable, and of growing and developing. Skeptical of a new approach? That’s natural. But it has science on its side. The book’s well-researched business case convincingly shows that greater engagement boosts not only individual well-being but also profitability, productivity, performance, retention of talent, and client satisfaction.