Aspire To Your Full Potential

The chief aim of Aspire's founder, Anne Brafford, is to help law firms and lawyers grow and thrive together by building engaging work cultures. As a former Big Law partner and current organizational science researcher, Anne has unique credentials to support firms pursuing positive change. Skeptical of a new approach? It’s normal to feel cautious in unfamiliar territory. But the science is convincing. As Anne's book Positive Professionals explains, engagement boosts not only well-being but also profitability, performance, retention, and client satisfaction.

Ignite Engagement At Your Firm

Igniting Engagement

Ignite Engagement & Beat Burnout

Through training, education, and strategy advice, Aspire can help your firm boost engagement and beat burnout.

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Gritty Lawyers

Resilient Lawyers

The Resilient Lawyer Toolbox is a cafeteria-style program in which firms can choose from various training modules that can help lawyers boost engagement and beat burnout.

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Retaining and Engaging

Retain & Engage Women Lawyers

Aspire offers tools, training, and advice to help your organization retain women professionals.

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Speaking and Workshops

Speaking & Workshops

Anne blends her personal story, hard-won experience as a Big Law equity partner, and extensive knowledge of workplace science to deliver engaging, practical talks and workshops.

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What People Are Saying About Positive Professionals

Bree Buchanan and James Coyle

With this groundbreaking work, Brafford demonstrates that she is one of the United States’ foremost thought-leaders on how to move our profession to the condition where thriving is the norm rather than the rare exception.

Bree Buchanan, JD, and James Coyle, JDCo-Chairs, National Task Force on Lawyer Well-Being
Tom Sharbaugh

I really liked this book and its important themes, which haven’t gotten enough attention in the legal profession. I hope Big Law is ready to listen.

Tom Sharbaugh, JDFormer Management Partner of Operations for Morgan, Lewis & Bockius LLP (for nearly 15 years) and current Professor of Practice at Penn State Law
Chahira Sohl

As a partner who practices in Big Law (with limited free time), I love that the book’s advice is practical. It has made a positive impact on my life, and has already started to better the experiences of those I work with.

Chahira Solh, JDPartner, Crowell & Moring LLP
Margaret Greenberg & Senia Maymin

Wow! Inhale this book and start using its concrete suggestions! Brafford has knocked it out of the park with indisputable research and specific actions to take that will help all of us in professional services.

Margaret Greenberg, MAPP, and Senia Maymin, PhDCo-authors of bestseller Profit from the Positive
Michael Ethridge

If lawyers are going to live up to their full potential and actively preserve our system of justice, promoting their well-being is essential. And that’s why Positive Professionals could be one of the most important books written for the legal profession in the last decade.

R. Michael Ethridge, JDPartner, Ethridge Law Group
Richard Ryan, Book

Positive Professionals combines deep wisdom and the latest motivational science in addressing what makes for an optimal climate in law firms, and organisations more generally. Well-written and well-informed, it’s an important book for anyone working in professional contexts.

Richard Ryan, PhDPsychology Professor at the University of Rochester and co-developer of Self-Determination Theory
Jami Wintz McKeon, Book

Positive Professionals will appeal to future-facing firms wanting to become magnets for the best talent and to enable all lawyers to be their best personally and professionally. It should be on the desk of every law firm partner.

Jami Wintz McKeonChair, Morgan, Lewis & Bockius LLP
Steven Harper, Book

In Positive Professionals, former Big Law partner Anne Brafford blends psychology, biology, social science, and personal narratives to develop practical solutions. A must read for every law firm leader, Brafford offers recommendations that, if followed, will enhance the quality of lawyers’ lives and improve the profession.

Steven J. HarperRetired partner at Kirkland & Ellis LLP, columnist, & author
Jane Dutton, Book

What a gift this book is to the legal profession—and beyond! Positive Professionals is an impactful guide to leaders using the best that positive organizational psychology science has to offer. Bravo!

Jane Dutton, PhD Professor of Psychology and Business Administration, University of Michigan